The Agorá Company

Agorá is a Greek word meaning "marketplace" or "gathering place". The Agorá Company seeks to be a sophisticated marketplace for quality lifestyle and garden goods that nurture creativity, foster relationships, and develop one's spiritual life. The ethos of the company is to encounter and glorify the Creator at every level of the Agorá experience. "Gather & grow" captures the essence of the mission of The Agorá Company and is therefore the mantra of the brand.

The Agorá Company needed a classic and sophisticated logo to represent the heart and authenticity of the brand for many years to come. The logo mark is comprised of a mustard plant and the initials for 'Agorá' and 'Company'. The Greek letter "alpha" is used for this stylized 'a'; representing the Greek heritage of the company's name and the name of God — Alpha [& Omega] — in scripture. It is by Him and through Him this company exists. The mustard plant symbolizes the gardening, gathering and growing themes as well as inspired by the words of Jesus in Matthew 13:31-32: "The kingdom of heaven is like a mustard seed...Though it is the smallest of all seeds, yet when it grows, it is the largest of garden plants and becomes a tree, so that the birds come and perch in its branches."

All materials © 2019 The Agorá Company and Joymark Studio

Mood board accompaniment in branding guide showing mock-ups of future brick and mortar storefront, displays,  and packaging to capture the essence and key themes of the brand.

Using Format